The UnidosUS Learning Alliance (ULA) is currently registering counselors for the Seven Steps to Creating Effective Email Marketing Campaigns. It is an on-line training that can be taken directly from your office. Access to this training on Tuesday, March 18th, 2025 from 12:00 PM- 2:30PM EST.  This webinar class will be accessible from any computer, tablet, or smartphone with an internet connection via Blackboard Learn web application. Blackboard mobile is also available via Android and iOS. 

According to a recent study by the National Realtor’s Association, 82% of renters indicated that homeownership is a desired goal, but many of them do not know where to start in the process and some struggle with the next steps even after attending a first-time homebuyer class.  This creates a great opportunity for housing counseling agencies to serve these customers, helping to navigate their entire journey in purchasing a home. One inexpensive, yet effective way to do this is through running email marketing campaigns. In fact, email marketing is 40 times more effective than Facebook and Twitter combined. With email, subscribers are looking for content that helps them to solve their problem or reach a specific goal.  Unfortunately, housing counseling agencies lack time and a formal understanding of how to use email marketing tools that can help them serve first-time homebuyer customers efficiently and effectively outside of routine counseling services.  

This 2-hour session will show participants how to set up, create and run a campaign from start to finish.  

Tuition fee is $75.00 

Registration fee $7.50

For any questions regarding registration, please send an email to learning@unidosus.org.